Before building a website, we need to be clear about our website positioning. If the positioning is unclear, the subsequent development direction will be deviated. The factors that need to be considered when determining website positioning are relatively complex, but generally speaking, the following aspects must be considered:
1. Website prospect
This should actually be the website long-term planning, in which direction your website will develop and how much development space is there, What is the expected audience and how much the audience is, these will directly determine whether the website you are targeting is worth doing. Everyone knows the joke of dragon slaying. Dragon slaying is scary, but unfortunately there are no dragons to slaughter. In the same way, you can make any website. No matter how beautiful it is, it has no value if no one appreciates it.
2. Our own advantages
Before positioning a website, we must first understand our own situation. For example, if you know games in particular, then you can make a game website. If you know the auto industry well, then you can make a car website based on your own situation. Don't be in an industry you don't know much about. Do what you are good at.
Because there are hundreds of thousands of webmasters, and there are many well-funded Internet companies, we can only compete with others based on our own expertise, and only if we are familiar with or specialize in ourselves, can we truly determine what netizens need and provide netizens with real Valuable content attracts netizens to visit again. Only such a website is easy to succeed. It also has its own geographical advantages. Doing electronic shopping near a clothing factory has an advantage over other places.
3. After the competitors
have initially determined the positioning of a website, they can search according to the corresponding keywords. What are the similar websites and what is the scale of the website? If you can really think of a direction that everyone needs but no one has done yet, Congratulations, you have a much higher chance of success. Of course, this does not mean that there are similar websites that cannot be done. As long as they can provide the content that netizens really need, and make features and differences, there is still potential for development.
4.
Feasibility The factors affecting the feasibility here include technology and capital. If a novice wants to be a portal website like Sohu or Sina, I advise you to give up and do market research before starting.
For individual webmasters, the financial impact is usually not large, mainly technology. If you understand programming and art, you can design your own pages and programs. Otherwise, you can go to the Internet to find a suitable template and modify it. If you don’t understand something, it’s best to find a completely suitable website system and modify the settings and content of the next column. If you don’t understand technology and can’t find a suitable template, it’s better to give up. Of course, it is not ruled out that someone is willing to publish Money asks others to realize, after all, money can make a ghost run the mill.
5. Profit model
For webmasters, this is the fundamental problem. Although there are only a few profit-making methods for personal web sites, such as advertising alliances, Asian exchanges, and the first video, but for a website that wants to grow and develop, it is obviously far It is far from enough. If you can't find a good profit model for the website positioning you think of, it will directly limit the development prospects of the website.
Precautions for website positioning
1. The website must provide valuable services telemarketing list for netizens, preferably unique services.
2. Don't blindly follow, "So-and-so website is doing so well, it's very profitable, it would be good if we do one too." If you are thinking about it like this, you may be in a dangerous state.
3. Do not locate inaccurately and the content is complex. In order to increase the popularity, the operators of many websites continue to increase the content of the columns, so that astronomy and geography are all-encompassing, and their counterparts who are proficient in search engines can hype the website traffic. However, if the website does not have core content, or the core content is not strong enough, it is difficult to retain users, and the uproar is often only short-lived.
4. Don't do classified information websites. Projects like class information seem to have a very low threshold, but after you do it, you will know that this is actually a project that is not suitable for personal entrepreneurship.
Website positioning is to determine the direction of the website. The wrong direction may result in huge costs. The greater cost of the wrong direction is the ineffective operation of human, financial and material resources. Even if you pay a lot, it is difficult to get a return.